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3121 Watford Way
Madison, WI 53713-1744
Ph: 608-274-7474

Mailing

Our mailing department has the experience and knowledge to help with all your fulfillment needs. Our mailing professionals work hard to keep up with the constant changes in the postal regulations. This allows us to keep your postage cost to a minimum. Our job is to ensure that your mail is delivered in a cost-effective, timely manner.

CASS Certification.
Our consultants use CASS (Coding Accuracy Support System) software that is certified by the United States Postal Service. In addition to adding zip + 4 and Carrier Route information to your list, our software will standardize the delivery address to an USPS approved format. This is done by comparing your database with the "current" USPS National database. WPDS receives an updated database from the USPS every 2 months.

Why should I get my list CASS Certified?
CASS Certified addresses are guaranteed deliverable, so your mail will get to its destination.

The USPS requires certification in order to take advantage of certain discounts like barcoding and Carrier Routing. These discounts could be as much as 9 cents for first – class and 11 cents for standard (Formerly 3rd class) mail.

Database Management.
As part of our complete mailing service, WPDS can manipulate your data so that you mail only to the people you want to.

Duplicate detection and removal.

  • We can identify duplicates by address, name, or company depending on your criteria.
  • Once identified, you have the option of receiving a printout of the duplicates. This can be a valuable tool to clean up your database, and allow you to only send one piece of mail to an address.

Assign Congressional District numbers.

  • For political mailings, we can assign the Congressional District numbers to your database. This allows you to mail only to those people in the districts you are targeting.

Specific Criteria Set by the customer.

  • You may target your mailing to whomever you want depending on your specifications. This can range from limiting a mailing to a specific city, certain zip codes, or based on any information contained in your database.

At WPDS your list is kept strictly confidential, so there are no worries that your database could be used by any one else.

Wells Print & Digital Services will house the list from your most current mailing with us at no charge. This can serve as an offsite backup of your valuable database.

WPDS supports most database programs:

  • Microsoft Access
  • Paradox
  • Lotus 1-2-3
  • Quatro Pro
  • Microsoft Excel
  • Microsoft Word
  • WordPerfect

...and database programs using:

  • D base
  • Delimited (e.g. comma, tab)
  • ASCII
  • Fixed length fields
    (e.g. Lotus print image)
    Disk File Label image
 

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